For my master's, there are several reasons in general. I'm very interested in this subject and fascinated by its potential application as a general-purpose technology. The career that I want to pursue is mostly in management and having expertise in business analytics is crucial. I wanted to acquire this expertise in a structured way by getting this degree.
Of course, I decided to pick MIT because it was the best program from many points of view. It has a fantastic reputation as an engineering and business school. Also, it has excellent facets with many applied components, so we get to put analytics into practise every day in real-life situations with several courses.